DESCRIPTION
Truck WebAR
When
2021
Clients
ASML, Hoffman
Agency
Digital Dogs Limited
We created a WebAR experience which travelled around Taiwan helping ASML recruit engineering students. Users scanned a QR code which would activate the experience without the need of downloading an app. Upon scanning the side of the truck the vehicle would open up revealing the ASML’s lithography machine.

Users learnt more about this amazing technology and after finishing the experience they would receive an auto generated email prompting them to send in their resumes.

They would also receive a pass to allow them into the physical exhibition inside the truck.

The experience was showcased in national television and news papers.
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