DESCRIPTION
Standard Chartered Race Day
Champions & Chater Cup
When
2014
Client
Standard Chartered
Agency
Standard Chartered
The Standard Chartered Champions & Chater Cup, one of only three races over 2400m in Hong Kong each term, is the final leg of the Hong Kong Triple Crown and the final Group 1 of the Hong Kong season. It has a history that dates back to 1870, when it was known as the Champion Stakes.

In 1926, it was renamed the Chater Cup, after former Club Chairman Sir Catchick Paul Chater, before it was retitled the Champions & Chater Cup in 1955.

This animation was played on multiple large screens on the sides of buildings throughout Hong Kong to advertise the event.
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